Content Marketing

Blog marketing is any method that publicizes or advertises a website, business, brand or service via the medium of blogs. With FIO Branding, we can establish a monthly blog for your brand to ensure you’re getting the correct message out to your audience.

Email Marketing is a method of direct marketing that utilizes a list of emails sent to help promote your brand or its services. With FIO Branding Email Marketing we will come up with an email strategy that will help alert your customers to make them aware of your most recent offers or changes. This is a great way to get out a monthly newsletter or just connect with your audience without much overhead.

Podcasting allows you to hyper-target your audience, it can also help establish credibility, drive brand awareness and grow your audience. With FIO Branding, we can help you establish your own Podcast and work with you on topics and messaging that would help attract a bigger audience for your brand.

Although Search Engine Optimization (SEO) isn’t necessarily a part of content marketing, content marketing can have a major impact on your SEO performance. FIO Branding knows this and we do have separate SEO services where we can update the content on your current website to help make your brand more visible for your target audience.

Video marketing is the method of using videos to advertise and market your brand or services, increase engagement on different social outlets, educate your customers and help reach your audience through a new medium. With FIO Branding we can set up a video marketing campaign to improve your brand awareness and increase the reach of your brand’s message.

Visual marketing refers to the use of images or graphics to express valuable information in an appealing visual format. FIO Branding’s visual content is designed to attract people to your brand. Some visual marketing examples include logos, images with educational or inspiring text, infographics, and “signature branded images” that promote written, audio, or video content.

Webinar marketing is a method of creating an online seminar with a broad audience to help promote your business. FIO Branding can help you plan and promote webinars for your brand. This can include general topics your audience is interested in, general Q&A session or just a promotion of your brand.

Whether you’re a small or a large company, content marketing can help you connect with your target audience. It can give you a major advantage in your brand’s industry. As well as give you a way to establish trust and loyalty with your customers. Depending on your business goals, it can help benefit your brand in several different ways. One of the major benefits is that it will help improve brand awareness. This is especially true if the content you create has an informative approach. As a result of the right strategy, you should see more traffic being driven to your website. This ultimately will help increase your leads and will see a boost with sales as a result..

Yes, with the proper strategy you can help deliver more traffic to your website. As a result, you’re likely to see an increase in overall leads for your brand. Content can also be created specifically as a conversion tactic. For example, your brand could use infographics, eBooks or Case Studies. Usually, you can require your target audience to opt-in to content like this. Therefore, you can then gather their contact information. From there, you can continually send them promotional offers and informative content regarding your brand.

When it comes to Content Marketing, it’s vital that your brand has a logical strategy. If you go in throwing darts at the board blindly, you’re already set up for failure. To develop a successful content strategy, your brand first needs to recognize who your target audience is. Hence, you’ll want to know what kinds of content they want. From there you can understand how your brand can offer the greatest value to your audience. One of the best approaches to understanding your audience is creating customer personas. As a result, it gives you some reasoning as to why your audience is shopping your brand. Ultimately giving you the answer to how you can approach them effectively.

This depends on your brand’s goals, but there are several different forms of content you could utilize to help grow your brand. Some of the most essential forms of content marketing is blog posts or related articles that can help your target audience comprehend what your brand is about and the services or products that you offer. Case studies, eBooks and white papers can be used to give a more in-depth scope of your brand’s industry. Other visual content can also be effective, utilizing content like infographics or videos give you an option to deliver a message where text wouldn’t suffice.

How often or frequent you should be posting will be unique to your brand. The important things for brands to remember here is to have a set schedule, whether you’re a lifestyle brand creating daily content to an actual corporation that is only posting a few times a month. By routinely posting content you will help increase your brand’s dependability and ensure that your audience expects your new content.

Although these two types of marketing strategies are different, most brands combine their efforts when it comes to content and social media marketing. By combining both these strategies, it ensures that your brand is optimizing your marketing efforts. While both content marketing and social media marketing utilize written, graphic and video content, the main difference is that social media marketing has to take place on a social media outlet such as Facebook, Instagram, Twitter, etc. where content marketing can apply to any content that appears outside these social media outlets.

As with any strategy, it’s important that you have a way to track your results and ensure you’re getting a good ROI for your brand. Before investing in Content Marketing, it’s important to understand your brand’s goals and work with your content marketing team to ensure you follow metrics to show how your brand can obtain those goals. For example, if your brand is trying to improve its overall awareness then you would want to track your overall website traffic, bounce rate or social media shares. If your brand is trying to generate more sales, then tracking your leads, conversion rate and average time to close would be better metrics to follow.

Content Marketing shouldn’t be viewed as a short-term or immediate impact type of strategy. Although you might see a surge of leads and content being shared on social outlets within the first couple of months of launching your content marketing campaigns, most of your expectations and goals should be set for long-term. With the proper content marketing strategy, you’ll be providing relevant and helpful information to your audience which can help build your brand and create loyalty which in turn leads to more conversions and ultimately more sales for your brand.