What is Public Relations Management and how can FIO Branding help?

In today’s culture it’s vital that you have a strategic communication process in place. This process needs to help build and maintain a positive relationship between your organization and your audience. This is often referred to as public relations management. FIO Branding is here to help nurture this relationship. We want to ensure that your brand is communicating with your potential customers effectively. And as a result you’ll build trust and recognition with them. Our goal is to distinguish your brand in a way that speaks to your audience and ultimately gets them to act.

Public Relations Statistics
Public Relations Statistics

The Different Types of Public Relations Strategies.

There are several different forms of Public Relations, but FIO Branding focuses on three primary types of Public Relations strategies. These include crisis management, relationship management, and image management. Let’s dive into each of these a bit further.

What can my brand expect from a Crisis Management strategy?

FIO Branding is here to help you plan and prepare for any crisis that might arise for your brand. How you manage a crisis could possibly make or break your brand. There are many threats out there that your brand are vulnerable to. Ultimately, they could hurt your reputation and have a devastating impact on your revenue, customer acquisition, loyalty and other important business outcomes.

What can my brand expect from a Relationship Management strategy?

Relationship Management allows benefits for all parties when done properly. FIO Branding understands how important it is to build this connection between your brand and its customers. By being proactive and responsive with your customers, you’ll see that they will be more loyal to your brand. As a result, they’ll be more likely to continue to utilize your brand’s services or products. This tends to lead to repeat customers and by maintaining a form of communication and ultimately this relationship. By doing this, it allows your brand to identify potential problems before they arise.

What can my brand expect from a Image Management Strategy?

The perceptions and behaviors about your brand’s image leave a long-term impression on your potential audience. Your image management will impact the development of this connection with your targeted audience. We acknowledge this and as a result we aim to understand your audience first. From there we can come up with a strategy to convey an image that connects with them.

The advantages to utilizing a Public Relations Team

  • It’s a credible form of promotion for your brand. One major advantage to a PR Promotion is it enables your brand to get mentioned in independent media outlets. Usually these are outlets that the general public sees as being more credible. This is because it isn’t based on a payment but rather what that media outlet thinks is newsworthy.

  • A strategic PR campaign can offer more detail regarding your brand than other forms of paid advertising campaigns. There is not a limit with space like there may be with paid ads.

  • If utilized correctly, a Public Relations strategy or story could get your brand picked up by large number of media outlets then spread rapidly via a viral effect. The general public can act as your best marketing tool if they share or post your content.

  • Proper Public Relations management can be a lower cost than running direct promotions. In the right circumstances the return on investment for a well-executed PR strategy can be quite significant.

The disadvantages of utilizing a Public Relations team

  • There is a lack of control over whether a message is delivered. Even though you’re using the same outlets that you would for advertising, there’s no guarantee your audience will see it. It can also be difficult to get the content to appear at all in these media outlets.

  • Public relations also has a lack of control of the message content. The message you initially put out there may be “re-crafted” to fit the media’s content or story, which may be different than what you had initially planned.

  • Although Public Relations Campaigns might yield a higher ROI, they may also have the opposite effect and be quite costly if poorly managed.

FAQ’s about Public Relations

What’s the difference between marketing, advertising and public relations?

Marketing is the umbrella, while advertising and public relations are subsets of marketing. Advertising is meant to actively make a product or service known to a target audience. Public relations is the maintenance of a favorable public image.

How much do you charge for your Public Relations management?

Public Relations Management can be less expensive than other forms of paid communication. There are many variables (scope of the project, size of the brand, type of PR management, etc.) that come into play when it comes to the cost of Public Relations. At FIO Branding we understand that your business is unique and requires different amounts of attention. Because of this, we would welcome a consultative meeting to find out more about your brand’s needs.

How long do I need to retain your PR Team for?

Our public relations retainers only run for the duration of 6 months and 12 months. For events, our retainers can run 3 months at a time, we require a 2-month minimum lead time prior to the event to really ensure its success.

How long will it take for me to see my brand in different media outlets?

We work quickly and with different media outlets to ensure that we get ahead of any story or Public Relations Management you need. After bringing FIO Branding on you can expect to see Press Releases and other PR activity starting to flow out after a few weeks.

Can we run a national campaign or does it have to be local?

FIO Branding can run both national and local public relations campaigns without issue.

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