Social Media Management

What is Social Media Management and how FIO Branding can help?

Social media management is the process of building, planning, analyzing and engaging with content posted on social media platforms. These can include such platforms as Facebook, Instagram, Twitter, LinkedIn, etc.

With FIO Branding, we take your brand and reach new customers online via these social media outlets. As a result, we help improve and maintain your brand’s reputation.

FIO Branding understands how important it is to manage your brand’s social media activity. We will do everything from replying to online comments to developing campaigns where we create original content.

Social Media plays a vital part in your Brand’s Image. There are over 3.2 billion people on different social media platforms around the world. So it’s easy to see social media isn’t going anywhere. With FIO Branding, we can help your brand reach this vast audience. Ultimately, we make managing your social media accounts a much easier process.

What you can expect from FIO Branding?

FIO Branding will take the reins for all of your social media and manage multiple accounts on different outlets. Your brand will have the option of choosing which outlets (Facebook, Instagram, LinkedIn, etc.) you want FIO to manage.

FIO Branding will analyze all social interactions and respond as necessary. While handling your social media, we work with you on a monthly/quarterly basis to schedule out posts in advance. As a result, we develop a message in line with what you want your audience to receive.

Ultimately, it’s FIO Branding’s goal to help save you time and improve your revenue. By utilizing FIO Branding, we can help your brand save time, increase your authority, better understand your audience. As a result, we can help your audience with their needs via social media. Our social media management will help take control of your overall reputation.

The Advantages of utilizing Social Media Management

Everyone is on some sort of social media outlet. Therefore, Facebook, Twitter and Instagram are not just sites for millennials. These platforms are how people interact with their families and friends. In short, these offer some of the best outlets to help manage your brand.
Outside of these outlets, platforms like LinkedIn are a great way to update your audience regarding brand. As a result, LinkedIn is great for announcing what you are doing and any future plans you may have. In summary, they allow you a new outlet to help give your brand more personality.
Social media also helps encourage a connection between your brand and your specific audience. The personal touch you can add on social media outlets can be a great tool for making a deeper connection. Not only with current customers, but also with potential ones while helping build brand loyalty.
Social Media Management can help with your brand awareness. Social medial allows you the opportunity to target and deliver your brand to thousands of people in a single instance. As a result of interacting with such a vast audience, it helps improve your brand’s recognition on various outlets.
Social Media can help gain insight on your customers and learn more about what their preferences are. Ultimately, social media acts as another avenue to manage your customer service and support. It allows you a way to give feedback from those familiar with your brand and understand their preferences.
Social Media tends to be very cost effective for building your brand. You can sign up for almost all of these platforms for free. As a result, it’s the most cost-effective form of advertising for your brand.
Regularly posting and adding new followers through social media accounts will also help inbound traffic for your brand’s website.

The Disadvantages of utilizing Social Media Management

Social Media management can be very time consuming. Especially if you want to go about the process correctly. It’s not always easy to be consistent, interesting and relevant at all times. This is why a lot of brands utilize our services.
Social media is also very competitive. It seems like everyone is on social media. As a result of this, every brand is out there trying to get in front of the right eyes. Ultimately, this can make it difficult to get your brand in front of your audience without the right help.
Social media is seen as more of a long-term approach to help build brand loyalty. Especially when it comes to a marketing strategy, so you shouldn’t expect to see an immediate ROI.
If you’re inconsistent with your message, then it can weaken your overall brand image. Therefore, you want to be consistent in all your messages. It’s best to have a strategic approach on how and when you post to your audience.
Because Social Media offers a public forum, it also might bring on some negative comments to some of your posts. There’s no way around it, not everyone is going to be happy with your brand. Although there are steps we can take steps to help combat these negative responses.

FAQ’s regarding Social Media Management

How does Social Media Management work?

Social media management is the process of building, planning, analyzing and engaging with content posted on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.

What platforms do you manage?

We can manage several different platforms for your brand including Facebook, Instagram, LinkedIn, Twitter, and YouTube. If don’t see the outlet you’d want to utilize please consult with our team to see if we can accommodate.

Will you be posting for me on all of my social media outlets?

We will post on every outlet that you sign up for. We will work with you and your brand to schedule these posts and cover topics you’d like to promote.

Will you respond to people comments/questions regarding posts?

Yes, we will respond to comments and questions as necessary on each of the outlets that you sign up for.

Will I still have a login to post if I’d like?

Usually, FIO Branding will handle all aspect of your social media. However, if you’d like to have access to post or edit things, we can arrange for that.

How often will you post on social media?

This will all depend on how often you’d like us to post. We offer different rates for based on how often you’d like us to post and how many different platforms you’d like us to manage.