Video Marketing Strategies - FIO Branding LLC

What is Video Marketing and how can FIO Branding help?

Video marketing is an element of an integrated marketing communications plan. Video marketing uses video to grow audience interactions through social activity. Marketing with video is becoming more and more critical.

As a result, the most effective digital marketing strategies need to include an adaptable video marketing plan. This plan needs to weigh the production value with the scalability and affordability for your brand. FIO Branding takes the risk out of video marketing by creating a strategy that works effectively for your brand.

What can you expect from FIO Branding?

FIO Branding will create a complete video marketing strategy that applies to every aspect of your brand’s flywheel. We consider the process behind this to be a part of inbound methodology. Inbound methodology focuses on attracting customers through content and engagement that are relevant and helpful.

Therefore, each video that we produce for your brand needs to acknowledge your audiences problems and help provide them with a solution. As a result of producing video content this way, it helps guide your audience through their purchase journey. The journey of the audience starts with them becoming aware of your brand. From there to the evaluation and ultimately the purchase of your product or service.

The Advantages

Video grabs the audience’s attention. As a result if video marketing if used correctly, you can help your brand awareness. Especially much more effectively than that of text or even just visual marketing efforts.
Your brand has the ability to show up through many multimedia outlets with video marketing. Usually video is easy to share making it easy to post on multiple outlets. As a result, you can have the same video on multiple outlets reaching different audiences.
Your brand will produce higher engagement with your current audience using video. Therefore, it usually leads to a higher potential of converting with your audience.
Video can have a major impact on your social media outlets. More times than not, is easy to share and view video via these outlets. While also giving you a much better chance of building your brand awareness.
Smartphones and other portable devices make video extremely easy to view. Therefore, your audience has an easy way to gain access to your video content.

The Disadvantages

The overall cost can be steep for video. From casting, filming and editing these videos, it can add up really quickly if not done properly.
Video production can be very time-consuming as well. Depending on the quality and intent of the video, it will take a good amount of time before you finally get to the end result.
It can be difficult to keep videos up to date and fresh and relevant for your brand. Because of this, it’s important to really strategize for your campaign. Ultimately, you want to ensure your message will resonate with your target audience.
Video can be less accessible than other forms of content marketing. Even if your brand has a great video campaign running, the target audience still needs to see it. Therefore, your audience will need a device where they can gain access to the video.

FAQ’s regarding Video Marketing

Can we use our own people in the video?

Typically, we will hire professionals for voice-over and on-screen work. Usually this method tends to produce the best results. However, if you would prefer to use your own team to help create this video then we’d be happy to accommodate. Just keep in mind that using non-professional talent is a risk. As a result, you may not end up with the same quality of product.

Where can we film my video?

FIO Branding moves quickly to get your video underway. Because we know you’re busy, we’ll be flexible to accommodate your needs and timeframe. FIO Branding has our own studio to allow for full production and editing for these videos.

Does my brand need a YouTube page?

We recommend having your own YouTube channel for your brand. However, FIO Branding can also create and maintain a YouTube channel for you. Although this may entail additional management fees. This will all be based on how often you want us posting videos for your brand.

Can my brand stream my video on my website?

Yes, and we recommend that you add these custom videos to your website. The videos that we create can easily be converted for any device (TV, smartphone, web, etc.).

Will you edit our brand’s video for us?

FIO Branding offers two editorial changes to each video we produce for our clients. After that there may be additional charges for any other edits we would have to make.

How long does it take to get the finished product?

This depends on the quality and production of video you want us to create. We can do most video shoots and editing within a 24-hour period. However, there are some videos that will require more details and planning. In this case, it might require several filming days or a longer time frame. Please reach out for a consultation to get a more accurate timeframe for your specific request.

Where can I distribute my video?

You can distribute your video in any number of ways. Once your brand’s video is completed you can share the video via YouTube & other social media outlets. You can also share on your website, email it to prospective clients, in interactive ads or even create DVDs or Blu-ray copies.