Graphic Design & Custom Graphics

What is Graphic Design and how can FIO Branding help?

Your brand image is a critical part in the success of your brand. Your brand image should engage your audience based on their wants, needs, awareness and satisfaction they have regarding your brand. Since most of these feelings are drawn to some visual aspects, graphic design marketing can effectively help aid your brand. Especially when it comes to promoting and connecting with your audience.

At FIO Branding, we can help create and identify your brand through custom graphics. From web images to logos, FIO can help create a visually stunning strategy for your brand.

What can you expect from FIO Branding’s Team?

FIO Branding will work with our clients to determine a project’s scope. From there we will conceptualize a design and create visual elements to support your brand. Finally, we will edit the end concept until all parties are satisfied. When we’re creating a new graphic or design for your brand, FIO wants to successfully communicate your message to your audience. We will create graphics that ignite ideas to motivate, enlighten, or attract your target audience through visual art forms.

FIO Branding’s end goal is to make your brand more recognizable and prominent in your industry. By using custom designs that speak to your brand you can create a unique identity. As a result, you’ll have message for all of your brand’s advertising and promotions.

Advantages to Graphic Design

One of the major advantages to using graphic design is it allows you a creative side for your brand. With the right graphic, you can communicate your entire message for your brand. Hence the saying, a picture can say a thousand words.
Graphic design can add an aesthetic appeal. By creating designs that complement the medium and message your brand is using, it allows you to create a more enticing visual for your prospective audience. Because visual elements automatically catch the eye, these designs can help draw in more consumers for you and help with brand awareness.
Visual designs can be easier to store information. Infographics are a great way to spread information about your product or industry in a visual format. By having a creative design, you’re more likely to grab the attention of your target audience. The infographic or image can also be used to as a link to a page to further information regarding the product or industry that you’re trying to promote or address.
Graphic design can help provide structure. In short, it guides your target audience through the content on the design to ensure your complete message is understood correctly. Your targeted audience may skip text, stop watching a video or even just overlook the design if you’re not using effective designs.

Disadvantages to Graphic Design

People may judge your content based on the graphics alone. If the graphic or coloring of the design turnoff the person seeing it, then they may have a negative first impression regarding your content or brand.
Your expectations may be different from what your end product looks like. Even if you communicate everything accurately, someone else may picture the graphic differently from how you anticipated it would look.
Graphic design requires constant updating. Any time your brand’s message changes or shifts, your visual design for this message needs to change as well. The constant updating of graphics can be costly to your brand if not handled correctly.
Too large of graphics or images can slow down your website and cause people to bounce off your site. It’s important that your brand is using images or photos that have less than 100 kb of data. Otherwise, your website speed may be struggling to load quick enough and causing you to have a higher bounce rate.
Too many graphics or images can take away from your content and make it seem cluttered. This is why it is so important to utilize a team that can layout a design to ensure your audience follows and understands the message correctly.
It can be a challenge to include text into graphic design. This is especially true with online graphics. Based on the space you’re trying to fill online and the image itself, it may be difficult to have the spacing you need to include the text you’d want.

FAQ’s regarding Graphic Design

What does FIO Branding charge for Graphic Design Services?

There are several variants that come into play with this but FIO Branding wants to ensure you’re getting a great value for your design. Typical projects are $75/hr. If you’d like to set up a flat rate, we’d be happy to have a consultative call to get a better understanding of your project and can give you a quote over the phone. If you already have a design and just need a few minor edits that can be handled quickly then we can make these adjustments for a flat rate of $40. Please feel free to call us and we’d be happy to discuss pricing in further detail based on the scope of your project.

Can you create my brand’s logo?

Yes, we will meet with you first to discuss what your vision is for the logo and to get a better understanding of who your target market is. FIO Branding will also ask for any existing or past logos your brand may have used to get an idea of what you’d prefer for your brand. Don’t worry if you don’t have a current logo, we will create one based on your concept that we discuss during this meeting. Once completed we will give you a vector file for your logo as well as a JPG and PNG copy.

What type of file will my graphic be in?

We can provide you with whatever format you’d like. If you’d like a web image, we’d recommend a JPG or PNG file. We can also give you the file in PDF form or even the raw project file if discussed prior to the end of the project.

How long does it take for you to create my graphic design project?

This answer varies based on the scope of your project. We will give you an estimate on when we will be finished after we meet with you. Usually most projects can be finished within a week, but again it comes down to what is needed specifically for your project.

What if I need something designed immediately, can you help me?

Yes, we can usually assist with your emergency project based on how full our production schedule is. We will charge a rush fee for this type of work, but contact us for further detail.